If you browse a number of SEO agencies' websites you will notice some
common sales pitches based on their expertise in the SEO field.
We have decided to debunk some of the myths perpetuated by SEO companies.
Why do they do this? It means more business for them, they can take advantage
of their client's ignorance about SEO and the internet, and since Google
doesn't reveal exactly what they're doing, it is difficult to prove otherwise.
Myth no.1 - We are the best (#1) SEO company
This is absurd, and simply not possible. There are thousands upon
thousands of people and companies doing SEO all over the world. How can
one agency claim to be the best? There is no Olympic games for SEO.
Let's put it another way: who is the best programmer in the world; the best
scientist; the best doctor; the best athlete; the best singer?
The absurdity is evident.
Using this line of argument actually says more about the people who use
it, than speaking to their abilities. The USA even had a president who claimed
to be the best - and turned out to be the worst.
It requires a certain degree of arrogance and dishonesty to publish online
that you're the best at something, when you're manifestly not. Especially
when the very notion is absurd.
SEO and Digital Marketing agencies who use this sales tactic should probably
Myth no.2 - We are a Google accredited Partner
This is very popular, it pops up on SEO agency websites everywhere.
We even found a SEO agency website where they use a number of icons relating
to Digital Marketing services, claiming they had accreditation for all
these facets of Digital Marketing, but following a link to their so-called
accreditation revealed a Google partner accreditation.
So what is a Google Partner - it basically means you have an adwords account,
your are paying Google to advertise on their platform. Along with millions
of other people all over the world. Not much of an achievement. SEO agencies
use this to impress their potential clients by implying they have some
status within Google, that they may be privy to information not known
by others. Not so. Paying Google for adwords doesn't mean
you know anything about SEO, millions of people do this.
Myth no.3 - We Guarantee you #1 Ranking on Google
This is another favourite sales pitch. We found an advert on adwords
that read - "We guarantee you no.1 ranking on Google" etc etc.
When we visited their website the Guarantee changed to - "We Guarantee
you no.1 ranking for 10% of your keywords!".
Suddenly, 90% of the guarantee has disappeared, and which keywords specifically,
are being referred to? This is unethical advertising.
There are no guarantees when it comes to Google - the algorithm is changing
on a daily basis, apparently there are more than 2000 minor changes made
to the Google algorithms every year. Yes, there are actually a number of
algorithms working together to deliver search results - not just one. In
addition, every few years a major change is implemented - which usually
targets unethical (black hat) SEO practices.
So, it is possible to rank no.1 on Google for specific keywords - we have
done it often, but that can change overnight. The object is to keep high
rankings with the changing algorithm - using white hat SEO practices.
If your ranking comes by black hat SEO, then Google will penalise your website
at some point.
SEO companies who make guarantees should be avoided, the only guarantee
they are making is that they will charge you - probably more than their
services are worth.
Myth no.4 - Voted the #1 SEO Agency in South Africa
This is often employed in Google adwords copy, or in the title of
webpages for SEO agencies. Perhaps the thinking is that people are easily
When clicking through to the website in question, one finds that there is
no reference to who actually voted them the best SEO agency - surely that
should appear quite prominently - if it is a real claim.
Furthermore, to be voted the best would require an independent organisation
that has a panel of experts, who are SEO specialists, and have conducted
extensive research into the sector of business they are voting on. Let us
know if there is such an organisation operating in South Africa.
There actually is one website we found where the SEO agency was voted as
one of the best (not the best, and it was limited to the USA), and they
provided a reference of the organisation that gave them the award as well
as the year in which it was awarded (and it was actually legitimate), but
they are based in the USA.
We will continue adding to this list and debunking SEO myths, return for
Contact us for best practice (white hat) SEO services.
Algorhythm SEO Services is an online SEO company based in Johannesburg.
We provide SEO services throughout South Africa - including Sandton, Pretoria,
Gauteng, Cape Town, Durban and elsewhere. International SEO for
World wide Companies.