March 2022 - Google's next update is going to have a significant
impact on SEO for many websites, so it is better to get ahead of the curve.
This update has been long overdue, and will continue to become more important
in the future.
So what is it - page loading speed and experience. Google already
has an algorithm in place which ranks page loading speed, but now that
algorithm is becoming more important.
So, if you have a similair SEO score to a competitor, page loading speed
and page experience could be the difference maker in who achieves the
With so many websites being developed without regard for page speed, this
update is going to have a large impact all across the web.
Page loading speed is not merely a matter of the size of graphics running
on the front end, but also animations (they tend to slow down websites).
As well as: the services running in the background (back end processes)
Does your website run a lot of remote services that load
while your page is loading?
Are you running on a database that is resource heavy?
Are you loading services in the background that are not necessary?
Does your website have plugins from remote servers?
Is your code bloated and filled with unnecessary repetitions?
Is your CSS optimised for maximum speed?
Are you using a web development editor (like Wordpress or Magento) to
develop your website?
All these factors, and many more that affect page speed, are going to
come into play for your website's SEO score, and ultimately your ranking
Web developers will feel vindicated by this announcement. Speed is a matter
of good coding practice. If you can work a solution in 10 lines of code,
that is certainly more elegant and desirable than 1000 lines of code.
Website designers should take note of this Google update, if they design
websites that are too graphics intensive, and have loading issues. This
will affect their search visibility.
This update is already in progress, and should be completed by the end
of March 2022.
Google's next algorithm update is all about site performance:
Contact us to see how we can
best optimise your website for page loading speed, and stay ahead of the
algorithm. This google update will continue to become more of a factor in
the future for SEO.
We offer SEO services in Randburg, Sandton, Johannesburg, Pretoria, Gauteng,
Cape Town, Durban and throughout South Africa (SA), as well as any country
in Africa using English, as well as internationally for english language
websites. The google algorithm remains the same throughout the world.